Related content
-
CreativityMarketing technologyAIMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
APAC Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
-
Marketing technologyAIMarketing technologyMarketing technology
GenAI and the marketing essentials that won’t change
As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a…
-
Marketing technologyAIMarketing technologyMarketing technology
Tackling the nitty gritty of Generative AI
No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
-
Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
Brands are trailing on data transformation
If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology
Spotlight: Creative briefing - using AI to stoke EI
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Marketing technologyMarketing technologyMedia transformationMarketing effectivenessMarketing technology
Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
-
Marketing technologyMarketing technologyMarketing technology
Spotlight: The impact of AI on Production
Are we seeing genuine innovation or just greater efficiency?
-
Marketing technologyMarketing technologyMarketing technology
Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Learn how GenAI is being rolled out in marketing across the globe.
-
Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
-
Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…